Your Pure Driving Experience
Distinctive and without equal, Lotus stands alone as a brand dedicated to delivering a pure driving experience.
No other marque can claim a better track record when it comes to designing and manufacturing a thoroughbred sports car and, over the last seven decades, Lotus has remained true to the ethos of its founder Colin Chapman. Applying his approach to precision engineering and automotive innovation, but using the latest technologies and advanced materials, it ensures that every Lotus is strong yet light and simply amazing to drive.
Unconcerned with following more mainstream companies, Lotus’ unconventional approach and focus ensures that the brand remains as agile, fast and responsive as its cars.
Jean-Marc Gales, CEO of Group Lotus plc, sees the company’s approach to engineering as its biggest strength. “We’re not concerned with following other car manufacturers. Innovation comes from taking a new approach, and we don’t stop looking. Colin Chapman famously said, ‘Adding power makes you faster on the straights, subtracting weight makes you faster everywhere,’ and that thinking has become part of our DNA.”
Every Lotus benefits from the company’s dedication to engineering, optimising and refining at every stage of the design and construction process.
Each Lotus car is built by hand, and is just one of around 2,000 vehicles a year that leave the famous factory in Hethel, Norfolk. Immensely proud of its heritage, Lotus combines the very best of British craftsmanship with cutting edge design to provide customers with an un-paralleled experience.
Ultimately, the best way to understand a Lotus is to drive it. Only then can you truly understand the focus and precision that make it one of the world’s best car brands.